What is a Full-Service Digital Agency and when do you need one?

November 3, 2022

What is a Full-Service Digital Agency and when do you need one?

If you’re a small business owner it’s likely that your business funds are precious. As important as marketing is, we understand that it can seem scary investing a large amount of money in a dedicated marketing person or team. This is where full service digital agencies can be the key to your success. You can have the expertise of a full digital team for a much smaller investment. The same goes for if you run a larger business or corporation. You might have a core marketing team and bring in an external digital  agency to support them. Or, you might entrust the whole of your marketing and digital department to an external agency – because sometimes trusting the experts to get the job done is the best thing you can do as the CEO. 

So what is a full-service digital agency?

A full-service digital agency is a business that offers a wide range of digital services, from branding and advertising to website updates. These agencies usually have a team of experts in each area, so they can provide comprehensive results for their clients. At Co.Lab, we have account managers who communicate with our clients on an ongoing basis. We also have teams of experts who work closely with our account managers to get the job done.

Why would I work with a full-service digital agency?

There are many advantages to working with a full-service digital agency. For one, you’ll have a team of experts working on your behalf. And because they offer a wide range of services, they can provide a more holistic approach to marketing.

However, not all full-service marketing agencies are created equal. Some pitch themselves as a one-stop shop but may be adding on services they aren’t as experienced in. So it’s important to do your research and choose an agency that aligns with your business needs.

The first step in any new client relationship for us is to have a discovery workshop where we’ll spend time delving into why you’ve considered working with us in the first place. This helps us to align our offerings with your wider business goals to make sure we’re the right fit for each other.

I’m not sure if working with an agency is for me

When it comes to deciding if a full-service marketing agency is right for you, it really depends on your needs. If you’re a small business that is just getting started with marketing, then working with an agency can be a great way to get the expertise and results you need.

Additionally, working with a full service agency will ensure that your business takes a holistic approach to marketing. Everything you do should be part of fulfilling your wider objectives, and a full service agency will use their expertise to make sure you’re doing the right things in pursuit of these.

How do I find the right agency?

It’s important to choose an agency that you feel confident will be able to provide the results you’re looking for. Do your research, ask around, and get multiple proposals before making your decision. The most important thing is to find an agency that you can trust and that has your best interests at heart. For us, the most important thing is that our clients feel like we’re an extension of their team. We sit in on team meetings, get to know the wider team and have a dedicated account manager for each of our clients who can be contacted at any time. 

We do digital

Digital is what we do. Digital power is our currency. If you want to be inspired by possibility – book a call.

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