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The Importance of Offline Marketing
10Oct

The Importance of Offline Marketing

In the internet age, it’s easy to forget about offline marketing. But the fact is, offline marketing is still essential—maybe even more so than online marketing. Here’s why: Offline marketing allows you to reach a different audience. Some people never go online or only go online for specific purposes and aren’t open to seeing marketing…

Pride Month: Are Companies ‘Pink-washing’ or Amplifying the Rainbow?
15Jun

Pride Month: Are Companies ‘Pink-washing’ or Amplifying the Rainbow?

When corporations hastily don their rainbow attire, a certain scepticism arises. Is it merely a marketing ploy, aiming to capitalise on the colourful hearts of the queer community?

How to run a successful flash sale
28Nov

How to run a successful flash sale

You often hear the word ‘flash sale’ at this time of year, but what does it mean? Flash sales can be defined by the following: Your discounts and promotions are better than usual Your sale has a short time span You have limited products in the sale and reduced availability You might choose to run…

Boosting posts vs running ads: What strategy is right for you?
28Nov

Boosting posts vs running ads: What strategy is right for you?

Social media algorithms are complex, meaning your posts will only reach a fraction of your total audience. To reach the rest, you need to run paid ads. Luckily, Facebook makes this super easy! In this blog post, we’ll look at the difference between boosting your organic posts vs running ads and when to use each…

A round-up of 2022 Christmas ads
28Nov

A round-up of 2022 Christmas ads

M&S, John Lewis, Asda and Boots are a few big names who’ve hit the mark with their festive campaigns this year. But what makes a successful Christmas advert, and how can you use the principles behind these compelling campaigns in your own marketing strategy? We’ll break down some of our favourite ads from this year,…

3 podcasts to get you thinking like an entrepreneur that you’ll enjoy listening to
28Nov

3 podcasts to get you thinking like an entrepreneur that you’ll enjoy listening to

Did you know that podcasts have been around since 2004? Back then, they were called audio blogs and weren’t all that popular. Fast forward to 2022, and podcasts have overtaken music as the audio of choice for many runners, walkers, procrastinators, and everyone in-between. So what makes a good podcast? In this blog post, our…

Affiliate marketing: get more from making product recommendations
28Nov

Affiliate marketing: get more from making product recommendations

Do you often recommend products to your clients using your social media pages? I recently talked with my best friend, who runs a small business. She told me that she often shares product recommendations on her Instagram stories and her followers DM her asking for a link to buy the product. I asked her, ‘are…

Breaking down HubSpot’s 2023 digital marketing trends report: Our insight and tips on how you should use these trends to grow your business
28Nov

Breaking down HubSpot’s 2023 digital marketing trends report: Our insight and tips on how you should use these trends to grow your business

We’ve taken Hubspot’s 2023 Digital Marketing trend predictions and broken them down into actionable insights so you don’t have to! Read this blog post to find out what you need to change or do more of in your 2023 marketing strategy. Trend 1 – Use deep data to target your campaigns and understand your audience …

Choosing the right website hosting package
03Nov

Choosing the right website hosting package

With many hosting types, multiple pricing tiers, and countless add-ons and extras, choosing a website hosting package can be pretty complex. In this article, we’ll give you an overview of how to choose the right website hosting package, including: – The different types of website hosting and their features – The cost of each type…

Do I really need a professional website?
03Nov

Do I really need a professional website?

Many business owners ask, “Since I have a small business with a small team, and since we don’t sell anything online, do I need a website?” The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that already have one. Your competitor has likely seen…

What is a Full-Service Digital Agency and when do you need one?
03Nov

What is a Full-Service Digital Agency and when do you need one?

If you’re a small business owner it’s likely that your business funds are precious. As important as marketing is, we understand that it can seem scary investing a large amount of money in a dedicated marketing person or team. This is where full service digital agencies can be the key to your success. You can…

How to Go Digital and Why It Matters for Your Business
14Oct

How to Go Digital and Why It Matters for Your Business

 In business, going digital is no longer a choice—it’s a necessity. If you’re still saving files on your desktop and relying on a filing cabinet, you’re behind the times. But don’t worry, we can help. We’ve been working in the digital sector for years so we know all about the latest transformations. Here’s what you…

How Staying Consistent Can Help Your Business Grow
14Oct

How Staying Consistent Can Help Your Business Grow

 Being a business owner is no easy feat. You have to wear many hats and juggle a lot of balls at the same time. It can be easy to fall behind on your digital journey when the logistical side of running a business takes over. However, staying consistent with your digital presence can help you…

Don’t forget the offline marketing
14Oct

Don’t forget the offline marketing

In the age of the internet, it’s easy to forget that there is such a thing as offline marketing. But the reality is, offline marketing is still very much alive and well. And if you want your business to succeed, you can’t afford to ignore it. Here’s why offline marketing is still important and how…

Market Research: The Foundation of Successful Marketing
14Oct

Market Research: The Foundation of Successful Marketing

As the old saying goes, “If you don’t know where you’re going, any road will get you there.” The same can be said of marketing. Without a clear understanding of the market, it’s impossible to develop an effective marketing strategy. That’s why successful market research is the foundation of successful marketing. Don’t guess what’s going…

Google Cloud: 3 Reasons to Use It for Your Business
14Oct

Google Cloud: 3 Reasons to Use It for Your Business

If you’re like most business owners, you’ve probably heard of “the cloud” but may not be entirely sure what it is or how it can benefit your business. In short, the cloud refers to a network of remote servers that are used to store, manage, and process data. The cloud has become increasingly popular in…

The Benefits of a Digital Calendar for Your Business
14Oct

The Benefits of a Digital Calendar for Your Business

In today’s fast-paced business world, it’s more important than ever to have a reliable booking system that can help you keep track of your appointments, meetings, and other events. A digital calendar is the perfect solution for businesses of all sizes. Here are just a few of the benefits of using a digital calendar for…

Is Your Website Responsive? You Could Be Losing Business If It Isn’t.
14Oct

Is Your Website Responsive? You Could Be Losing Business If It Isn’t.

A responsive website is a must in today’s business world. There are several reasons for this, but the most important one is that a responsive website provides a great user experience, no matter what device someone is using to view it.  Your website is often the first interaction a potential customer has with your business….

If your business isn’t on social media, it should be
14Oct

If your business isn’t on social media, it should be

A a business owner, you are always looking for new ways to reach out to potential customers and remind them of your brand. A great way to do this is through social media. If your business isn’t already utilising social media platforms such as Twitter, Facebook, and Instagram, now is the time to start. Here…

Paid Ads: The Smart Way to Boost Your Business
13Oct

Paid Ads: The Smart Way to Boost Your Business

Paid ads are a great way to give your business a boost. By placing ads in strategic locations, you can attract attention from new customers and convert them into paying customers. And, what’s even better, is that paid ads are relatively low-cost and easy to set up. Still not convinced? Here are three reasons why…

Why Social Media is Important for Businesses
12Oct

Why Social Media is Important for Businesses

There are 3.196 billion active social media users worldwide – that’s a lot of people you could be reaching with your message! Not only that, but people spend an average of 2 hours and 22 minutes daily on social media platforms. That’s a lot of potential exposure for your brand. Utilizing social media can help…

Digital Branding: Why It’s Important and How to Do It Right
10Oct

Digital Branding: Why It’s Important and How to Do It Right

Chances are you’ve heard the term “digital branding” thrown around quite a bit. But what is digital branding, and why is it so important? Simply put, your brand sets your business apart from the competition. It’s what makes you recognisable and what customers think of- when they need the products or services you offer. In…

Do you have a digital calendar?
10Oct

Do you have a digital calendar?

In today’s fast-paced business world, it’s more important than ever to have a reliable booking system that can help you keep track of your appointments, meetings, and other events. A digital calendar is a perfect solution for businesses of all sizes. Here are a few benefits of using a digital calendar for your business. Ease…

Foundations of Successful Marketing
09Oct

Foundations of Successful Marketing

The old saying goes, “If you don’t know where you’re going, any road will get you there.” The same can be said of marketing. Developing an effective marketing strategy is impossible without a clear understanding of the market. That’s why successful market research is the foundation of successful marketing. Don’t guess what’s going on in…

Three Reasons to Use Google Workspace
07Oct

Three Reasons to Use Google Workspace

Like most business owners, you’ve probably heard of “the cloud” but may not be entirely sure what it is or how it can benefit your business. In short, the cloud refers to a network of remote servers used to store, manage, and process data. The cloud has become increasingly popular in recent years as more…

A Co. Lab website redesign
18Sep

A Co. Lab website redesign

After the busiest year of our life, we thought it was perfect timing to start another project – but despite the lack of time and available resources, we couldn’t put off our rebrand any longer. To many, Co. Lab will seem relatively new business (we’ve only been open since 2019). So why did we decide…

Social media advertising. An untapped superpower!
11Sep

Social media advertising. An untapped superpower!

The power of social media is undeniable. In today’s digital age, platforms like Facebook, Twitter and Instagram have become essential for building and maintaining a personal or professional brand. With over 2 billion active users worldwide, Facebook is the perfect place to start growing your brand. The site offers a variety of ad formats that…

Five things you need for a kick-ass website
11Sep

Five things you need for a kick-ass website

1. Appearance Does your website look professional and polished, or like it was designed in the early 2000s? Is the layout easy to navigate, or are users getting lost on your site? Do you have stunning visuals and videos promoting your product or service? 2. Functionality or user experience Can users do what they want…

6 signs you should be self-employed
10Sep

6 signs you should be self-employed

Being self-employed has many benefits – you can set your own hours, work from home, and be your own boss. But it’s not a decision to be made lightly. Here are six signs that you should take the plunge and start your own business. You’re always hustling on the side.If you’re always working on side…

Everything you need to know about design
18Aug

Everything you need to know about design

When you hear the word “design,” what comes to mind? For some people, design is all about how something looks. But there’s more to it than that. Good design is about how something works, too. And that’s why good design is so important. Good design makes things easier to use, easier to understand, and more…

The Future of Social Media: Augmented Reality and Virtual Reality
10Aug

The Future of Social Media: Augmented Reality and Virtual Reality

It’s no secret that social media has taken over the world. In just a few short years, platforms like Facebook, Twitter, and Instagram have changed how we communicate. But what does the future hold for social media? Will it continue to grow at its current rate? Or will new technologies, like augmented reality and virtual…

Different types of design
18Jun

Different types of design

Design is an essential part of any business. Good design can make a strong first impression, convey the right message, and attract and retain customers. Poor design, on the other hand, can do just the opposite. In today’s competitive business landscape, having a well-designed website, logo, and brand is more important than ever. What is…

the internet is becoming the town square

for the global villages of tomorrow.

Bill Gates

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